TESTIMONIAL: INSTITUTE OF CHARTERED ACCOUNTANTS AUSTRALIA
“The Institute of Chartered Accountants Australia (ICAA) has been conducting brand tracking research for several years. Following a refresh of our brand strategy, we felt it was appropriate to review how we were measuring the equity of our brand.
The Navigators were able to recommend and deploy an approach that gave our organisation an improved understanding of the equity of the ICAA.
Their approach yielded actionable new insights, and gave us a basis for building an even more valuable brand in the coming years. We value their deep experience, and their ability to understanding our business problem and bring relevant and effective research solutions to the table.”
General Manager Sales & Marketing
The Institute of Chartered Accountants Australia