“We found ourselves in a situation where we were inundated with a disjointed collection of data, reports, research and measures. We needed to tie all this information together to obtain a simple, relevant and timely understanding of our performance in executing marketing activities, the impact we were having in the market, and ultimately on the value in the Lexus business overall.
The Navigators helped create a framework that does all of this. Equally importantly, they have helped our internal and agency teams adopt a discipline around marketing measurement that will yield powerful new insights and improve the return on marketing investments in the future.”
Lexus Australia Marketing