AI Brandscape 2026
The definitive study of Generative AI adoption in Australia and its impact on consumer behaviour
New research for business and marketing decision-makers on Australians’ use of generative AI, including AI tools, is shifting from productivity to purchase influence.
AI Brandscape 2026 is a nationally representative study of Australian adults, designed to help marketers, strategists and leaders understand what’s changing and what to do about it.
The study covers generative AI tool adoption, behaviours, brand usage, trust, search, media consumption of AI tool users and how AI tools are shaping buying decisions.
AI is already influencing buying decisions
People trust AI to make the right recommendation
AI-mediated transactions are welcome
Find out more.
Access the AI Brandscape 2026 report
Or contact us directly at: info@thenavigators.com.au to find out more.