Case Study: Unilever

“Brand Navigator undertook a challenging assignment to help our business reach a decision about whether to reinvest in this category and how to execute a strategy that will deliver a sufficient return on that reinvestment. Brand Navigator exceeded our expectations with their thorough, thoughtful and professional approach. They extracted great value from our existing market intelligence, filled critical information gaps, enabling them to offer clarity through their understanding of our business and the market. They also demonstrated a high level of strategic thinking and business acumen in relation to the plan and business case and worked with our people in a collaborative and dedicated manner.”


“Brambles is a global provider of handling and storage logistics services and has engaged Brand Navigator on several occasions to assist with with conducting strategic brand research among customers and potential customers.  The work undertaken by the Brand Navigator team has been of a high degree of difficulty, requiring many discussions with senior business decision makers in global markets across a wide range of industries.  It has also required the experienced, no-nonsense and pragmatic commercial approach which characterises the Brand Navigator team.  On each occasion, Brand Navigator has completed this work with respect for the sensitivity of the engagement and delivered insightful observations with clear recommendations to the very highest levels of management within Brambles.”